What I do love about IKEA is their faith in people.
Look at the Variera pot lid holder. The entire assembly manual consists of just one step: „Screw 14 big thingies onto the little thingies”. And on top of that they added a thoughtful little comic strip: „Confused by the instructions? Call us, we’ll help!”


Guys, do you really believe that if someone managed to get confused by these instructions, they’d be able to call you?..